ARTICLES

Business and Trade Publications
“Making the Brand: Four Factors Can Provide A Total Solution” The Fabricator, Vol. 33, No. 9 September 2003, Rockford, IL, The Croydon Group, pp. 64-66.

“Brand Your Product By Providing A ‘Total Solution’ To The Customer”, Iron and Steelmaker, Vol. 30, No. 2 (February 2003), Iron and Steel Society, Warrandale, PA., pp. 25-28

“ How To Brand A Commodity Product: A Case Study”, The Representor, Spring 2003, Electronics Representatives Association, Chicago, IL, pp. 12-ff.

“Creating an Organization to Add Value”, Out Front, (Spring 2000), Atlanta, GA, Manufacturers Agents for the Food Service Industry, pp. 10-13.

" Building Relationships Between Manufacturers Representatives and their Principals: What Does It Take To Be Successful", Agency Sales, Vol 27, No. 3 (March 1997), Laguna Hills, CA: Manufacturers Agents National Association, pp 8-12.

" Building Relationships Between Manufacturers Representatives and their Principals: What Does It Take To Be Successful" The Representor, Vol 8, No.3 (Summer 1996) Chicago, IL; Electronic Representatives Association, pp 4-11.

" How to Build and Maintain a High-Quality Customer Service Program", The Representor, Vol. 5, No. 3 (March 1993), Chicago, IL: Electronics Representatives Association, pp. 4-9.

" Who Are the Participants in the Certified Auctioneers Institute, and How Well Do They Know Their Clients?", CAI Update, Vol. 1 No. 3, (Summer 1989), Kansas City, MO: National Auctioneers Association.

" Who Are Your Auction Clients, and What Do They Look For in an Auctioneer?", CAI Update, Vol. 1 No. 4, (Fall 1989), Kansas City, MO: National Auctioneers Association

Journal Articles
McQuiston, Daniel H. (2004), “Successful Branding of A Commodity Product: The Case of Raex Laser Steel”, Industrial Marketing Management, 33 (4), (May), 345-354.

McQuiston, Daniel H. (2001), “A Conceptual Model for Building and Maintaining Relationships Between Manufacturers Representatives and Their Principals”, Industrial Marketing Management, 30 (2) (February), 165-182.

McQuiston, Daniel H. and Peter R. Dickson (1991), "The Effect of Perceived Personal Consequences on Participation and Influence in Organizational Buying," The Journal of Business Research, 23 (September) 159-177.

McQuiston, Daniel H. (1989), "Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior," Journal of Marketing, 53 (April), 66-79.

McQuiston, Daniel H. and Rockney G. Walters, (1989), "An Examination of the Evaluative Criteria of Industrial Buyers: Implications for Sales Training," Journal of Business and Industrial Marketing, 4 (Summer-Fall), 65-75.

McQuiston, Daniel H. and Rockney G. Walters (1989) "An Empirical Investigation of the Evaluative Criteria of Industrial Buyers," Journal of Midwest Marketing, 4 (Spring), 62- 67.

Textbook Publications
“ Using Role Plays in the Personal Selling Class: Some Suggestions”, In Great Ideas In Teaching Marketing, 6th. ed., Joseph Hair, ed., Cincinnati, OH: Southwestern Publishing, 2002, pp. 37-39.

"Implementing a 'Sales Concentration' Within the Marketing Major", In Great Ideas in Teaching Marketing, 4th ed., Joseph F. Hair, ed. Cincinnati" South-Western Publishing, 1998, pp. 56-57.

"Bringing the 'Real World' Into the Personal Selling Class", in Great Ideas in Teaching Marketing, 3rd ed., Joseph F. Hair, ed. Cincinnati: South-Western Publishing, 1996, pp. 173-175.

"John Deere (A)," "John Deere (B)," "John Deere (C)" in Industrial Marketing: Issues and Applications, Peter J. LaPlaca, ed., New York, Random House, 1984.

"Organizational Buying Behavior," chapter 22 in Blackwell, R. D., D. Kollat and P. Miniard, Consumer Behavior, 4th ed. New York: The Dryden Press, 1986.

   

 

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